Roll-up banners are inexpensive, portable and probably the most common form of trade show signage. So how do you make sure you get a great design? Consider the following 5 tips:
1. Don't put information too close to the bottom. The bottom 36" is the least viewed portion of the banner. This doesn't mean you need to leave it blank but if there is something you really want to get across put in the upper sections. It's OK to put your company URL here because once you've got the audience attention, they'll read to the bottom if interested.
2. You have only a few seconds to get people's attention. Don't waste it on your company name or logo. Consider an eye catching image or something else that will grab their attention. If you get get their interest, they'll figure out the name of your company. If you are introducing a new product, this is the place to put it. I like a reverse type effect if you need that bang.
3. KISS Method. Keep It Simple. A cluttered design will ensure your message gets missed. By all means do make the ultimate mistake and stuff your design will bullet points. Bullets that are hard to read because of a background image can also be a problem. Focus on a few key messages you think will connect with potential clients.
4. People are visual animals. Make sure you use some type of image that will capture their attention. The banner stand is meant to be a high impact design piece. If the audience is only going to remember one thing, limit the entire banner stand to one concept. Once they're looking at your banner stand then they will read the text.
5. Design that doesn't print as intended. Check the guidelines for where you are printing. http://americangraph.com/file_prepration.html The most frequent mistake is mixed RGB and CMYK images or images that are not high enough resolution. Check your file and make sure everything is either all RGB or all CMYK for the most predictable print results. Most large format printers want 100-200 dpi at 100% finished size; anything more is overkill.