So…why haven’t you wrapped your company vehicles? You know you
should every time you see a competitor’s wrapped vehicle on the road. And how often is that? Let’s address the most common reasons I hear companies have not wrapped their vehicles.
We are too small – we only have two cars
Digital printing has made it cost-effective for everyone to wrap vehicles. If you have any advertising budget, why wouldn’t you put your dollars where they are most effective?
It costs too much
A Yellow Page bold-line ad can run $100/month — and up to $4000/month for a full-page (I’ve bought both). Billboards can run $700 to $2500 per month. A vehicle wrap can run $1500 to $3000, and last two - seven years.
We only have small cars — they are not big enough for wraps
Digital technology has changed things. No vehicle is too small to wrap. We have effectively wrapped smart cars, boats, golf carts, and motorcycles.
We’ve used the same company lettering for years, and that’s all we need
You may have a point; however, think of how much better your message could be conveyed with a wrap? If you own ABC Plumbing, your logo on your truck becomes a whole different message with an image of a clean, uniformed all-American plumber standing at a sparkling, clean sink.
We cannot afford the time to have our vehicles off the road to get them wrapped
In most cases, you shouldn’t have any downtime. The graphics company should provide graphics installers during your off-times.
Vinyl doesn’t last, it looks shoddy, and paint is better
These statements were true at one time — and can be true today, if cheap, shoddy materials and workmanship are used. With today’s adhesive vinyl materials, provided by 3M and Avery, almost anything can be wrapped better than it can be painted.
We can’t use wraps because we frequently change our products
I wish more businesses knew they could easily change products on their wraps. By using a changeable film on the product section of the wrap, it can be changed as often as you like.